UX Metrics and ROI

Theoretical Foundation 理論基礎

UX Metrics UX 指標

ROI: Demonstrating the Value of UX 投資回報率（ROI）

The Magnitude of UX Improvements UX 改進的幅度

Case Studies 案例研究

UX metrics are tools that use numbers to tell us how users feel when using a product. These metrics have important value, helping teams evaluate design quality and track improvement effects over time, as well as whether they will help companies earn more money. The report collected 44 examples of teams actually using UX data. Most of these are success stories, proving that data-driven design based on thorough research can bring significant positive effects, while some cases did not meet expectations, with design changes having minimal or even negative impacts on user experience.

UX 指標是用數字量化使用者產品體驗的工具。這些指標具有重要價值，幫助團隊評估設計質量、跟蹤長期改進效果，以及衡量對公司收益的影響。報告收集了44個團隊應用UX資料的例項。大多數案例取得了成功，證明基於充分研究的資料驅動設計能帶來顯著積極效果；但也有一些案例未達預期，設計改動對使用者體驗影響有限，甚至產生負面效果。